Advanced Typography - Final Compilation and Reflection

30/8/2023 - 29/11/2023 / Week 1 - Week 14
Adriena Tan Yan Zi / 0351236
Advanced Typography / Bachelor of Design (Hons) in Creative Media
Final Compilation and Reflection

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Links 

Task 1: Typographic Systems and Type and Play

Task 2: Key Artwork and Collateral

Task 3: Type Exploration and Application

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Instructions 

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Submissions

Task 1: Exercise 1 - Typographic Systems

(30/9/2023 - 24/9/2023)

Figure 1.1 Axial System Final Layout (jpeg)

Figure 1.2 Radial System Final Layout (jpeg)

Figure 1.3 Dilatational System Final Layout (jpeg)

Figure 1.4 Random System Final Layout (jpeg)

Figure 1.5 Grid System Final Layout (jpeg)

Figure 1.6 Transitional System Final Layout (jpeg)

Figure 1.7 Modular System Final Layout (jpeg)

Figure 1.7 Bilateral System Final Layout (jpeg)

                                             Figure 1.9 Final layout, no guides(pdf)(6/9/23)

Figure 1.9 Final layout, with guides(pdf)(6/9/23)

Task 1: Exercise 2 - Type and Play

Part 1 - Finding Type

Figure 2.1 Letters extraction (jpeg)

Figure 2.1 Letters refinement process (jpeg)

Figure 2.3 letter m and outline(jpeg)

Figure 2.4 letter o and outline(jpeg)

Figure 2.5 letter w and outline(jpeg)

Figure 2.6 letter e and outline(jpeg)

Figure 2.7 letter s and outline(jpeg)

Figure 2.4 letter a and outline(jpeg)

Figure 2.1 Final poster (jpeg)

Figure 1.20 Final Progress (PDF)(21/9/23)

Task 2: Key Artwork and Collateral

(13/9/2023 - 7/11/2023)

Instagram link: https://www.instagram.com/adrienaisadriena/

Figure 3.1 Final Key Art Black and White

Figure 3.2 Final Key Art Colour(main)

Figure 3.3 Final Key Art Animation (GIF)

Figure 3.4 Final Key Art Colour palette 

Figure 3.5 Shopping bag pink (collateral 1)

Figure 3.6 Shopping bag black (collateral 2)

Figure 3.7 Eyeshadow palette pink (collateral 3)

Figure 3.7 Eyeshadow palette black (collateral 4)

Figure 3.7 App Icon (collateral 5)

Figure 3.8 Phone instagram screengrab (jpeg)

Figure 3.9 Desktop instagram screengrab (jpeg)

Figure 3.10 PDF of final work (26/10/23)

Task 3 / Type Exploration & Application 

(19/10/2023 - 29/11/2023)

Download the font here: Black Pixel 

Figure 4.1 Font Presentation 1

Figure 4.2 Font Presentation 2

Figure 4.3 Font Presentation 3

Figure 4.4 Font Presentation 4

Figure 4.5 Font Presentation 5

Figure 4.6 Font Presentation 6

Figure 4.7 Font Presentation 7

Figure 4.8 Font Presentation 8

Figure 4.9 Font Application 1

Figure 4.10 Font Application 2

Figure 4.11 Font Application 3

Figure 4.12 Font Application 4

Figure 4.13 Font Application 5

Figure 4.14 Font Application 6

Figure 4.15 Font Application 7

Figure 1.43 Compilation of task 3 (pdf) (29/11/23)

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Reflection 

Experience 

Advanced typography in poster design transcends basic typographic principles, delving into a realm where intricate design elements seamlessly intertwine with fonts to evoke specific emotions or convey nuanced messages. This elevated level of creativity empowers designers to craft posters with diverse concepts, where each typographic choice becomes a deliberate brushstroke in a larger canvas of visual storytelling. It goes beyond mere readability, incorporating the psychology of fonts, spacing, and layout to elicit a desired response from the audience. This nuanced approach allows for a symphony of design elements, including color schemes, imagery, and compositional balance, working harmoniously to create a visual narrative that goes beyond words. The satisfaction derived from such advanced typography lies in the freedom it provides for personal expression, enabling designers to manifest their unique perspectives and artistic inclinations, resulting in posters that are not just informative but visually captivating and emotionally resonant.

Observations

Reflecting on my past work and scrutinizing the tasks and final designs, I've come to the realization that, given more time for each module, I could substantially enhance the quality of my designs. Many instances stand out where a more thorough dedication to the creative process would have allowed me to delve deeper into refining my concepts. In the rush to meet deadlines, I missed opportunities for additional research and thoughtful ideation that could have elevated the execution of my design ideas. The desire to revisit and improve upon past projects stems not from dissatisfaction but from a recognition that with more time, I could have further honed my designs, ensuring a more nuanced and polished outcome. This self-awareness fuels a commitment to allocate sufficient time for research and ideation in future projects, fostering a more deliberate and refined approach to design.

Findings 

Engaging in these three tasks has not only been enjoyable but has also become a pivotal source of personal and professional growth. The hands-on experience and skills acquired throughout these endeavors are invaluable assets that I anticipate will significantly benefit my future designs. Beyond the immediate satisfaction of completing the tasks, the acquired proficiency with various applications and methods promises to be a lasting advantage in my design journey. Additionally, the process of exploring and expanding our own brand identity, starting from the creation of the logo and extending to further design elements, is a truly enriching experience. Recognizing that these skills and brand development exercises are groundwork for potential future ventures or client projects adds a layer of significance to the learning process. It instills a sense of preparedness for future endeavors, whether it be building a personal business or offering comprehensive brand design services to clients, making the entire journey not just fun but also strategically valuable in the long run.