ADVANCED TYPOGRAPHY/TASK 3

19/10/2023 - /9/2023 / Week  8 - Week
Adriena Tan Yan Zi / 0351236
Advance Typography / Bachelor of Design in Creative Media / Taylors University
Task 3


Lectures 

Refer to Part 1 lectures here

Refer to Part 2 lectures here.


Instructions 


Task 3 


Proposal

To start off this task, we were asked to brainstorm and come up with a proper idea proposal to find the suitable exploration. There are three categories for us to based our font design purpose on. i chose to create a font that is intended to solve a larger problem or meant to be part of a solution in the area of your interest be it graphic design, animation, new media or entertainment design or any other related area not necessarily reflecting your specialisation.

The end result would be: a complete generated font (.ttf) with applications.

I had trouble brainstorming which idea to go for since I'm not what problem the font intended to do could solve. Soon, I went ton Canva to distribute all my idea into presentation slides to ask for opinion from sir and proceeds with the one he approves of. 

FINAL PROJECT PROPOSAL by Adriena Tan

After getting the proposal reviewed in class, sir suggested me to just go for the first idea and develop a pixelated font that would fit the Jump King pixelated game. 
 

Idea Formation/ References

Before sketching and crafting the font pixels by pixels, I had to look up references of existing pixelated font to observe how to make the right so they don't appear out of no where. 

 


Fig. 1.1 Pinterest reference

Here I'm just generally searching for existing pixels font to see how the composition is made. Trying to form my own unique font style by paying attention to the special characters and details incorporated in these typefaces. 




Fig. 1.2 Original Jump King title font


Then I had an Idea that since my main purpose is to fix the dents of the Jump King title font, i can just also take reference from the original typeface they were originally using and and base my pixel design on it. I was hesitant at first when the idea came about as doing black letters is already a lot of work, not to mention making it pixelated. But, I took the challenge and went for it.  





Developing the Font 

Lowercase letters 
After looking for references, i went straight to the drawing board to figure out what type of form will mu initial idea take form. I started developing the lowercases j first. 


Fig. 2.1 failed attempts of the first few letters


I went on doing the letters j, u, m, p and thought it looks fine at first just need a little refining. But soon, i got a feedback from sir that it looked terrible so i had to find another style to go with and ditch this idea. Honestly was feeling pretty stressed at this point, but thank god sir came to the rescue and did and example letter. Following and revising the techniques sir demonstrated, i restarted my letters with a different approach, This time using the default grid tool instead of drawing it out myself. 


Fig. 2.2 making strokes and parts of letters



These are the initial form and stems as well as different part to making the letter, form crating the forms and only following the outline make them pixelated. 

Moving on i continuing the rhythm I picked up, I went ahead and using shapes to combine and form the skeletons of the letters as the primary steps. 



 
  


 
Fig. 2.3 basic skeletons of letters 



Following the skeletons i made i manage to form pixelated black letter typeface that im happy with. 


   Fig. 2.4 lowercase making process



Along the way i also refine the letters a bit to make them look neater and that i would look better on the baseline and descender line. Including making the letters look more cohesive with the other letters. 



  
Fig. 2.5 lowercase p refinement

Fig. 2.6 lowercase q refinement

Fig. 2.7 lowercase z refinement






Uppercase letters 
For uppercase letters i proceded with similar process which is building the skeletons first before anything else. 


Fig. 2.8 Failed attempt of uppercase H

This whacky looking H was he trying to follow the reference and make a black letter uppercase H but it didn't turn out the way i expected so i ditch this idea once again and went in with what i think would be a nice uppercase black letter H. 

 
Fig. 2.9 Uppercase letters skeletons

Based on these skeletons i started building the letters and refine them to be a bit more cohesive with each other. Some of the refinements i really like, like the letter G. 



Fig. 2.10 Uppercase letters making process

Fig. 2.11 Uppercase letter G refinement







Numerals and punctuations 

For the numerals i did them wrongly which i did them in the lowercase grid instead of the uppercase ones so the height and sizing is wrong and i had to refine and rework them. Along the way i did some refinements as shown in the images below, along the process i'm just trying to figure out which looked the best and changing as well as twigging them if i don't like the form of it. 



Fig. 3.1 numerals refining & making process



Here you can see that i am creating and refining the numerals and punctuations as well, reworked on them a few more times to ensure that they are following the right height. Some of the strokes i just dont think that pixlating them will work, as you can in the number six. Instead, i decided to just for a this straight line in order to look more neat. 

Fig. 3.2 Difference in strokes


Fig. 3.3 punctuations making process


Fig. 3.4 punctuations making & refining process



Half way, i even tried compiling them to see how it looked and move on to worked on it more. 

Fig. 3.5 letters compilation




Importing the font into Fontlab 7 

Fig. 4.1 Putting it into fontlab 


Dealing with font design in FontLab has been an arduous journey for me. Putting my letters into FontLab was unexpectedly challenging, requiring intricate pathfinding and merging of elements before pasting them into the software. This process alone consumed more time and effort than I initially anticipated.

Adding to my frustration, some of the imported letters didn't retain their original size. Instead, they appeared larger than intended, complicating the entire design process. My quest for a solution led me through numerous tutorials, but none seemed to address this particular issue, leaving me feeling stuck and overwhelmed.

To exacerbate matters, FontLab itself became a source of constant frustration. The software frequently crashed and became unresponsive, adding an extra layer of stress to an already challenging task. In moments of desperation, amid tears and the weight of other pressing assignments, I stumbled upon a potential solution: the free transform tool.

This tool allowed me to resize the fonts to their correct dimensions, aligning them with the guides I had meticulously created. This discovery marked a turning point in my font design ordeal, providing a glimmer of hope in an otherwise daunting process. While the challenges persist, this newfound technique has become a beacon of progress in my journey to create the perfect font amidst the chaos of FontLab.





Fig. 4.2 Kerning screenshots




Font Presentation 

Looking for inspiration 


For inspiration, I turned to Pinterest to explore various font designs, seeking simplicity and avoiding overly intricate styles that might overshadow the font itself. After thorough searching, I identified a few examples that struck the right balance—simple yet elegant, ensuring the design enhances the font without overwhelming it.

The pixel world design concept is derived from a song cover by one of my favorite artists, PLAVE. The inspiration for the pixelated font comes directly from the artist's album cover, which captivated me with its relevance and applicability to the song's essence. The unique pixelated font, as featured on the album cover, resonated deeply with the overall theme and mood of the song. It's a deliberate choice that not only pays homage to the artist's style but also adds a layer of relatability and coherence to the visual representation of the music. This design decision aims to create a seamless connection between the typography and the song's narrative, enhancing the overall experience for the audience.





Fig. 5.1 Pinterest reference of font presentation



Fig. 5.2 Combining and blurring pictures in photoshop 

For the first font presentation, i've decided to combine and blend 2 different images together to convey a different perspective of the same work. I imported the images in photoshop and did it there. When im finally happy with the result of the background, i exported the image from phoroshop and proceed my process in illustrator. 



Fig. 5.3 Pinterest reference of font presentation


The is the second final version of it which i will soon refine it further more down the line. 



Fig. 5.4 making the grid design 


Fig. 5.5 adding a retro background


Fig. 5.6 adding elements

This is just to present the font name, i wanted to do like a grid simple background initially but soon think that it is too plain. Hence, i added the the background as well as the gaming elements to indicate the purpose of the font. 




Fig. 5.7 overview of font presentation

For the others, i also did some trial and errors to find the perfect layout that is unique yet now overpowering my font. I decided to keep some of them simple and just lay the letters out next to each other with the retro pixels aesthetic that i intended to have. 




Font Application 

For the font application, I had to do what i intended my font to solve first which is changing and replacing the original Jump King title to a pixelated one. I removed and edited the background in photoshop before exporting it so i can work it in illustrator. 


Fig. 6.1 Jump king poster font removal

The is what is looks like without the font in it, in illustrator i had to add shadow to my original font display so that i will have a dimension like the original Jump King title has. 

Fig. 6.2 Replacement of my font to the original poster



Next i had another game title font that i wanted to rework so that it fits the game aesthetic and concept more which is the game Zhelter. 






Fig. 6.3 Zhelter title making process


Fig. 6.3 font application working overview



Furthermore, I had an idea to make the model of a game boy. Something like a model blueprint with my font included in the blueprint. Below are the processes. Using the pen tool, i made each of the lines and dimension to make it more like a actual blueprint of the gameboy model. Soon, including the labels using my font to fit the digital gameboy aesthetic. 

  
 

 
Fig. 6.4 Gameboy blueprint making process

Initially, I utilized the pen tool to outline the fundamental shape of a Game Boy. Subsequently, I incorporated the line tool along with the pen tool to introduce depth to the artwork. I enhanced the visual appeal by incorporating a gradient background, aligning my text on the sides, and labeling various elements using my chosen font.



FINAL DESIGN 



Fig. 7.1 Font presentation 1.jpg

Fig. 7.2 Font presentation 2.jpg

Fig. 7.3 Font presentation 3.jpg


Fig. 7.4 Font presentation 4.jpg



Fig. 7.5 Font presentation 5.jpg


Fig. 7.6 Font presentation 6.jpg


Fig. 7.7 Font presentation 7.jpg



Fig. 7.8 Font presentation 8.jpg


Fig. 7.9 Font application 1.jpg


Fig. 7.10 Font application 2.jpg


Fig. 7.11 Font application 3.jpg


Fig. 7.12 Font application 4.jpg

Fig. 7.13 Font application 5.jpg

Fig. 7.14 Font application 6.jpg


Fig. 7.15 Font application 7.jpg

Fig. 7.15 Final compilation.pdf


Feedback 

Week 8:
General Feedback: Try not to generalize your topic/be very specific with your topic Personal Feedback: Go with the second idea and dont waste time. Week 9: General Feedback: Do not waste time and start working on our final task. Do not erase your design process in your AI as they are prove that you did it. When we design the letters wecan start by designing the letters h,o, a, n. Specific Feedback: Refer to hsiao blog. Approved proposal and start working on my letters. Use grid as guiges when creating my letters. Week 10: General Feedback: It will be good to develop your uppercase and lower-case letters next to each other. Personal Feedback: Make the serifs a bit more consistent, change the l to look more like an l. The j I can add serif to the end to make it curved up a bit.

Week 11: General Feedback: Font presentation and font application is different. Shown some examples of the differences from the past seniors' work. We should finish our font today before going home, print it out and let it get checked. Personal Feedback: The fonts are good but work on my punctuation fast, try to finish every letter and punctuations today.


Week 12:
General Feedback:
Use the guides provided in teams to kern your letters. Make sure you identity which is font application and font presentation as they are different. He showed us an example of a seniors work.
Personal Feedback:
Make sure your background does not overpower your font.

Week 13:
General Feedback:
The artboard size can be anything as long as it does not exceeds 1024px. If you're doing application if u use another font other than the one u make try not to use a decorative font or display font so that it don't overpower your font.


Reflection 

Experience
I quite enjoyed this task because of the creative freedom it offered—from conceiving my own idea, tackling challenges, to transforming it into an actual font. I experienced the highs and lows of witnessing my font take shape and encountering setbacks that deviated from my initial vision. The process of transferring my font into FontLab presented its own set of challenges, dealing with issues like incorrect sizing and imperfect pasting. Despite these hurdles, the most enjoyable part for me was crafting and designing my font application and presentation. The flexibility in presenting the font allowed me to explore a new aesthetic that I hadn't delved into in my previous designs.

Observations
Observing how the task went, I was reminded again and again of the  letters p and q to be on the baseline and the stem to land on the descender line so that it does not appear to be floating later on. On top of that, I was reminded to check the cap height and the numerals to be almost as large as i initially did it differently and made it the same size as the lowercase letters and had to change it. I also did some observing while making the punctuations to see how some of them land on the baseline next to a letter and some floating, their size in comparison with the other as well as the lowercase and uppercase letters. 


Findings 
Embarking on this task was like taking a journey on an emotional rollercoaster, with its highs and lows. The initial excitement of crafting a font from scratch brought a thrilling sense of bringing my creative vision to life. The twists and turns of this creative journey, marked by moments of joy as my font evolved, were complemented by the inevitable challenges that emerged, mirroring the unpredictable nature of a rollercoaster ride. Yet, the process of applying the font and solving associated problems provided a profound sense of fulfillment and accomplishment, witnessing the final product come together. Creating a pixel font added an extra layer of complexity, demanding meticulous attention to detail; a single misaligned pixel could drastically alter the appearance of an entire letter. Midway through the task, I found myself pondering, "Why did I choose to make things challenging by opting for this particular font?" Despite these moments of doubt, I successfully navigated the challenges and grew to appreciate the final result. The sense of achievement and the visual appeal of the completed font made the journey worthwhile, emphasizing the satisfaction derived from overcoming difficulties in the creative process.


Further Reading


Typography Design Elements To Consider for Print & Web Design

1. Colour contrast 

Although the idea of good colour contrast may seem simple, there are a few aspects that are easy to forget when choosing colours for your typography and overall design.

Placing black text on a white background is a common mistake that is also the simplest to correct: this creates too much contrast! The majority of beautifully designed websites have black font on a white background, however the writing is actually grey instead of black. By using this technique, the contrast is reduced and reading becomes easier for the audience.

2. Font size 

Here, print and online design are different mostly because of the media they are used on.

While 10 point fonts are commonly used for body content in print design, pixels are used on the web. For body copy on the web, 13px is a suitable size to stick with as the equal of 10pt. The ordinary viewer won't be able to read anything smaller than these sizes.

3. Hierachy 

Here, print and online design are different mostly because of the media they are used on.

While 10 point fonts are commonly used for body content in print design, pixels are used on the web. For body copy on the web, 13px is a suitable size to stick with as the equal of 10pt. The ordinary viewer won't be able to read anything smaller than these sizes.


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