2/5/2023 - /5/2023 Week 6 - Week 7
Adriena Tan Yan Zi /
0351236
Typography / Bachelor of Design in Creative Media / Taylors
University
Task 2/ Typographic Exploration and
Communication
Lectures
Task 2/ Typographic Exploration and Communication
1. Searching for ideas
Figure 1.1.1 Monotone eye
These eye images popped up whenever I search up the word "visualise" in
google or Pinterest. These images inspired me incorporate some an eye
element into my main title as it does represent the word "visualise" from
the word visual, where we use eyes to perceive visual.
Figure 1.1.2 Monotone world or globe
Regarding the globe, my initial thought was to create something
straightforward while also having a graphic representation of the globe to
represent the "world" referenced in the title. When I searched for the
given word, several images appeared, therefore I used that as my
source.
Figure 1.1.3 Event poster
I tried to search up some pass work by using the title given but honestly,
there wasn't much example shown. However, I managed to dig up an example
from twitter, this is a poster carried out by three organisations stated in
the poster, a competition in the past being held to better the world.
2. Layout and Idea exploration
Figure 1.2.1 First title design (AI)
Inspire by the first few images I found online and created the tile with an
eye graphical element with the world "visualise" signifying the eyelashes.
Figure 1.2.2 Second title design (AI)
Moving on, trying the eye element idea again but with a less graphical
approach, turned out quite decent I would say. Add on some rotation and
shifting to some of the alphabets so that they stand out yet uniting with
the rest of the title like the word "unite" suggest.
Figure 1.2.3 Third title design (AI)
Thirdly, enhancing the 'o' in the word "world" to represent that the world
is larger than one might think yet it's stick cohesive to the rest of the
title.
Figure 1.2.4 First layout
Initially, I explored another layout but after according to the feedbacks
from the lecturer, it was to graphical to be even acceptable in this
assignment so i tried out another layout which leads me to this one. It
doesn't seem quite right so I asked for opinions from the lecturer once
again and being suggested to move the title to the center and work from
there.
Figure 1.2.5 Final layout
Margins: 10mm
Gutter:
Head
Font: ITC Garamond Ultra Narrow
Body
Font: ITC Garamond Std Boo
Type Size: 11 pt
Leading: 13pt
Paragraph spacing: 13pt
Characters per line: 47 characters
Alignment: Left-Aligned
Finally, I came up with a design that I'm happy about did some adjustment to
the body text to make it look cohesive with the overall layout which I think
it's present a good flow of movement in the layout while capturing the
reader's attention.
Figure 1.2.6 Final layout with baseline(PDF)
Figure 1.2.6 Final layout without baseline(PDF)
Feedback
Week 6: General Feedback: Do not use contrast black and white on our layout. Try to avoid hyphenation in the sub text. Make sure it is visually coherent. Cross alignment. Do not involve too much distortion.
Specific Feedback: The title has too much graphical element. The second layout’s title is recommended to be in the middle of the text.
Reflection
Experience: The experience I had while doing this assignment is a lot more pleasant as there is sense of direction from the knowledge we have learnt from the pass assignments. Things went a lot more smoother and feedback from the lecturer aid a lot in my progression.
Observation: My observations and the teacher's feedback indicate that the layout's flow is crucial. A straightforward title design is preferable to a convoluted one because it might be more consistent with the overall layout. When we consider the essay as a whole, even little, simple adjustments have an influence. Need to pay attention to the details like, text box sizes, paragraph alignment.
Findings: To take into account and consideration of how the title is formatted and which arrangement works best with the rest of the layout with disrupting the flow. Some title might look nice on their flow but when paired with the rest of the article, it might not work. Placement is important as well to capture the reader's attention yet stay cohesive. Try not to rely on graphical elements, express the title with the order, size, placements of the alphabets.
Further Reading
An Introduction to Typography by The Public
Figure 2.1 An introduction to Typography
The power of Typography
Type has a meaning depending on the context that you used. For example, Garamond symbolizes the power and rule a 16th century French Monarch, the original Blackletter font became associated with fascism when it was co-opted by the Nazi Regime. Technology and Typography
Engraving
Early examples of engravings that could be reproduced date back to 2nd century Buddhist scriptures carved into stone (originally for preservation). Paper was placed onto the stone and charcoal was rubbed creating a print of white text on black background.
Printing
The history of typography is
usually coming from a European
perspective, so parallel and
preceding histories like this are
often unacknowledged. Historically, the
typesetter also cut their own
typefaces, set the type, designed
the page, and printed the pages.
Type across scale
Readability is about how clear
the content is and how quickly
someone can understand it—it
is influenced by the legibility of
a typeface as well as how you
decide to layout and design the
whole page.
Anatomy of type: There are many parts to a letter that all have their
own names. Here are a few of the more common examples, which of
course you don’t need to memorize but it is good to be familiar with
the different letter elements when thinking about your design.
Figure 2.2 Example
Figure 2.3 Example
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