Motion Graphics: PROJECT 2 - CHANNEL BUMPER [20%]

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30/05/2024 - 10/06/2024 / Week 6 - Week 8
Adriena Tan Yan Zi / 0351236
Motion Graphics/ Bachelor of Design (Hons) in Creative Media
PROJECT 2 - CHANNEL BUMPER 

Insructions 

PROJECT 2 - CHANNEL BUMPER 

Searching for example


Rough Research on 3 chosen brand

Brand #1 IM FROM

I'm From is a luxurious, clean beauty skincare line from South Korea that is inspired by traditional Korean skincare philisophies and rituals.




        

The brand prides itself on using pure, natural botanical ingredients sourced from pristine mountains and valleys of Korea.

 

Brand #2 GOOD VIRTUES CO

All their products are also free from Mineral Oil, SLES, ALES, Parabens, synthetic colourants. We only used 100% non-animal derived ingredients in their products.

 



They carry all ranges of products from body care, hair care to even skincare etc.

 

 

Brand #3 COFFEE BEAN TEA & LEAF

They hand-picked the finest grade of beans and leaves from Southern Colombia all the way to the fields of Sri Lanka. They are harvested from independent farms and private estates too.



 

They don’t only offer coffee. They also offer baked goods are made in their own baking facilities, added with personal touches by their retail staff to suit your requests. They also offer fresh and wholesome meal prepared with utmost care in their in-store kitchens.


Final chosen brand

I'M FROM

Their products are natural harvested from the mountains and valleys of korea. Their brand focuses on producing and formulating their products evolving around ancient fermentation method, combining plants, herbs, fruits to create anti-aging and skin-renwing properties. I noticed their brand also kept their packaging design and their brand name quite simple but also luxurious. Their products seems emmanate ancient skincare products that are made from all natural ingredients, from they harvest thier products from the most pristine places with no pollution. 

I saw that their skincare line seem to a series of products made from the same ingredients with certain properties. So, I tried to list a few of the main ingredients out and build my moodboard from there. 


Analysing Official Product Videos 




From these videos I can see that the brandname strongly points out nature and focusing on the texture and properties of their products. Simple and calming yet has a sence of mix of modern and ancient aesthetic to it. 

Moodboard

motion graphics channel bumper by Adriena Tan


Honey and Rice
Main properties: Moisturising and nourishing

Fig 

Main properties: Hypoallergenic and enzymes that cleans off dead skin cells.


Mugwort
Main properties: Soothing and skin comfort



Beetroot 
Main properties: Purifying




Illustrating in Adobe Illustrator

























Animating in After Effects










Editing audio in Premiere Pro





Feedback 

Week10: 
Overall looks great, just that some parts are a little too fast so maybe i can prolonged the animation a bit. 

Reflection

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